Idea Businesses – Becoming a Consultant

Opinions wanted. Huge sums of money paid. Very little work required. If that was a job description, would you apply? Chances are, you answered yes.

Literally, your job is to discuss. You heard me right. Do you have an artistic talent? Become a media consultant. Besides your base contract, which is usually a heft amount, you’ll earn a rebate, usually 15% of their money that you spend on advertising. So if you get hired for a month’s project and charge $2000, and you end up spending $50,000 on television and radio advertisements, your rebate alone is $7500.

There are two keys to setting up a consulting business – credibility and knowledge. The credibility is more important of the two. If you have a friend with their own business, get them to hire you on for a modest amount, and use it as a learning opportunity – and a reference. This gives you a chance to “break in” to the field, and show a track record of performance worthy of being hired.

When I started consulting about 4 years ago, I cut my teeth in political consulting. I had volunteered on a few political campaigns (credibility), and had legitimately acquired the contact information for several vendors. With a stack of business cards and a little bit of know-how, I have literally been able to charge thousands of dollars to people for short term work – but valuable work nonetheless!

Once you’ve started, make sure everyone you know is aware of your services. People like to have “I know a guy” conversations. Make sure that you’re the guy whose name is going to be dropped, and watch the referrals roll in!

4 Sure Fire Tips For Your Marketing Ideas – Small Business Success

When searching for marketing ideas for a small business online, you will undoubtedly come across information about mailing list campaigns and the importance of getting to know consumers. After all, why would anyone want to buy from you if they have never heard of your company before? Why would anyone feel compelled to order from your company if you give them no reason to trust you?

Here are some tips to consider before marketing your business;

o Marketing Ideas Small Business Tip 1: Email campaigns are considered to be a great marketing plan for a small company on the internet. It allows for you to connect with prospects. Just as long as they give you permission to contact them, then you will have better opportunities for success.

o Marketing Ideas Small Business Tip 2: As you get to know customers, you will have an advantage over competitors. You will have a good idea about what they want and how to provide them with what they want. When Marketing schemes for small company success will come to you more naturally as long as your email list subscribers are targeted and qualified. Keep in mind that you should not bombard them with email ad after email ad. You should never, ever send out junk mail. If you do that, you will defeat and undermine the best marketing schemes for small company success. They subscribe to your list because they want more information.

o Marketing Ideas Small Business Tip 3: You should not try to sell your subscribers anything when sending out emails. Instead, give them the information they seek and allow them to come to you. If you do a good job at providing them with unique content, they WILL come to you and buy from your company.

o Marketing Ideas Small Business Tip 4: Offer you subscribers special discounts for your products. People will always value you more for doing this.

While there are many other good marketing ideas for small business success, your main goal should be to create “and maintain” a good relationship with consumers through email. Having a list of qualified contacts is essential to the long term success of your business on the internet.

Business Ideas and How to Manufacture Them

You can not underestimate the importance of a solid business idea when you are starting out in the world of enterprise. The core business concept is the building blocks upon which all else stands, and as such must be solid and carefully constructed. Sometimes incredible ideas just arrive, seemingly by accident; what many people don’t realize is that effective ideas can actually be manufactured by anybody who knows how.

One way to find an excellent business idea is simply to adapt one that is already out there. There are countless products out there that are selling relatively well and yet can still be improved upon in a number ways. Taking this approach to the idea creation process has an inherent advantage in the fact that you already know there is a demand for this sort of product… it takes a large proportion of the guess work out of starting your business.

By overcoming the weaknesses of an existing product (for example, by making it faster or smaller) you are not only coming up with a viable idea for your enterprise, but you are also guaranteeing it a competitive advantage. This is how people create business ideas that are not only coherent but also incredibly profitable.

A different, but equally effective approach to developing your ideas, is to start by researching problems faced by the everyday consumer. If you take a problem-oriented approach to crafting your business idea, you not only increase your scope of creativity but you also improve the chances that your idea will actually be saleable. This is because when customer buy a product or service from you, what they are really buying is the perceived benefit of having that product or service. For example, when someone buys a haircut they are buying the feeling of being attractive; when someone buys an office computer, they are buying increased productivity.

If you begin the process by brainstorming problems, an interesting thing occurs – by solving any of these problems you will be providing a massive benefit. The problem with land telephones is that have to remain stationary… when this problem was solved with the invention of the cellular phone, a benefit was created simultaneously. Everyone knew that the cell phone would sell because the benefit of NOT having to remain stationary was so apparent. If you start with by finding a problem you think you can solve, your business idea could emulate the success of the cellular phone.

Another approach to generating business ideas is to start by listing your areas of interest. You hobbies are a great source of inspiration – if you take the problem-first approach discussed earlier, then you can identify situations that would make your area of interest more fun or easier. For example, if you are a keen swimmer, you may find chlorine in your eyes to be annoying… an excellent idea to pursue would be the development of contact lens that protect the eyes from chlorine.

If you develop ideas that are closely linked to your personal interests, you are automatically meeting two of the requirements of a successful business concept. For starters, it is something that you are probably quite knowledgeable about. This means that you can make intuitive decisions with far less chance of being mistaken. Secondly, it will probably be something that you are passionate about. The passion of the entrepreneur is the number one factor that separates successful enterprises from failures.

The inspiration behind your business is the foundations upon which it is built and the fuel that will propel it to the forefront of your industry. Put on your creativity hat and generate some wealth-building business ideas today!